Insights Paper: Turning Social Capital into Housing Capital

Insights Paper: Turning Social Capital into Housing Capital

People want to support affordable housing in their communities, but what helps move them along the path to investment?

Our latest insights paper explores what shapes community investment decisions and how housing organizations can leverage behavioural insights build investor confidence through communication and further investment goals.

Our primary research in Winnipeg, Halifax, and Ottawa produced findings that demonstrate how trust shapes decision making—and that provide evidence-based insight into what people need to feel confident in their investment decisions. delivery.

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What You'll Get

This insights paper includes:

Practical advice to help you communicate investment opportunities more effectively.

A preview of investor archetypes and companion worksheets that help tailor your communications and build investor confidence.

Early access to the complete toolkit for igniting community investment in non-market housing. (Coming soon!)

About the Solutions Lab

The Igniting Community Investment in Non-Market Housing Solutions Lab brings housing organizations, investors, and policy and finance experts together to help grow community-owned affordable housing. Funded by Canada Mortgage and Housing Corporation (CMHC), the Solutions Lab is led by CTLabs in partnership with Davis Pier, Tapestry Community Capital, Ottawa Community Land Trust, and Encompass Co-op.

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